EPISODE 04: How to find the right branding for your eco business with Tash Tyler, The Kind Store

people + planet + animals

THE FOLLOW SHOW NOTES: EPISODE 4

Tash tells us what helped her business grow and how her idea came from a demand that she felt wasn’t being met. Listen Now!

ITS EPISODE 4

Tash lets us into her branding secrets and why she believes that everyone can make a difference no matter how small.

Tash’s business The Kind Store started after her veganism and conscious consumerism highlighted a gap in the market for her own health, home and beauty needs. Selling beautiful and carefully selected vegan, plastic free, ethically made products, Tash started the kind store  with just one simple beauty set.

As the business grew the next step and something that had a significant impact on the growth of the business was the re-brand and brand continuity through every area of the business.

Tash put her needs out there and found the perfect branding partner in Charlotte from Creative Wilderness. We find out all about the process.

Tash started her business like many of us do with the help of those closest to her. Her friend helped draw a logo for her and she set up a website to launch her first products.

As she grew she knew there was a better way to allow customers to know where they had landed and in order to gain more PR she needed a consistent brand design across all platforms and all communications. It was then she pull out the call for someone to help here with a full re-brand or first complete branding project for The Kind Store.

It didn’t take her long to find Creative Wilderness and she knew almost instantly that Charlotte who runs Creative Wilderness would be the one to help her take The Kind Store and it’s image to the next level.

Charlotte took her through every element of the branding process, talking through and working together to come up with a colour palette, fonts, brand guide and a package that at the time cost £2,000 (this fee may no longer be on offer and prices may increase accordingly) and covered logo, colours, fonts, brand elements, icons, photography, social, story templates, brand don’t and the stand out messaging.

Tahs says “ I'm so happy with the whole branding process. That then really helped set the scene for my website photography”.

WHO IS TASH TYLER AND WHAT IS THE KIND STORE

Founded by Natasha Taylor, The Kind Store is on a mission to make the best choices for people, planet and animals. They are transparent in everything they do and believe that everyone has the power to instigate change with their wallet and make a positive difference. 

The Kind Store sources products based on ten principles. Find out more on the website here.

Tash is transparent and authentic to the core. She has gone through every element of her business looking at everything from social welfare, so peoples rights and wellbeing, has an environmental policy, looks at packaging, transport and innovation and also gives back in the area of animal welfare and donating 10% of profits to Tower Hill Stables Animal Sanctuary which is close to her heart.

You can also read more about her ethos transparency and ethics on her website. As a small business it’s amazing what she has already achieved and actioned and as she grows is continually adapting and improving everything they do.

Her ethos says it all.

Our ethos - We encourage customers to buy less but buy better and shop small, independent and handmade. We believe that in order for the most people to shop sustainably, the products also need to perform equally, if not better and also look good, which is why we try and test every product.

FOLLOW:

Instagram - https://www.instagram.com/thekindstoreuk/Website: https://www.thekindstoreonline.co.uk/The Kind Store - Sustainable Business Pan - https://www.thekindstoreonline.co.uk/pages/sustainable-business-plan