EPISODE 05: How to do your own PR and why the Press Release is dead, with Rosie Davies-Smith, PR Dispatch
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THE FOLLOW SHOW NOTES: EPISODE 5
We speak to the open, savvy and discerning founder of PR DIspatch Rosie-Davies Smith. Rosie gives us access to PR on a level that’s always seemed mysterious and closed off and tells us why she thinks the Press Release is Dead. Absolutely essential tools for yo and your business. Don’t miss out. Listen NOW!
ITS EPISODE 5
In our fifth episode, we are incredibly lucky to have Rosie Davies-Smith on the show with us. She has a breadth of PR knowledge that she doses;t mind sharing with us and let’s us in on the essential PR secrets we all need to make a positive impact on the Press.
We learn how as a sustainable product business you should approach the media and how long it really takes to get a response.
Rosie and her team firmly believe that “great products deserve great press - with that in mind we created PR Dispatch so that every brand has the opportunity to make a name for itself at an affordable cost.”
FINDING ROSIE DAVIES-SMITH
I actually bought the lowest level of the PR Dispatch membership a while ago. Even though I don’t have a product based business I wanted to see what PR Dispatch was all about and how it helps its members.
I was blown away by the level of community and support from Rosie and her team and so I was compelled to reach out to Rosie and see if she wanted to be on the show.
She said yes right away and our zoom call was booked.
What I loved so much about this one is that even sending the questions beforehand our interaction was minimal yet felt like we were already on friendly terms. Much like her business, Rosie's Approach was relaxed and friendly yet full of incredible wisdom. Rosie knows her stuff yet remains grounded and authentic to the core.
WHO ROSIE DAVIES-SMITH AND WHAT IS PR DISPATCH?
Rosie runs PR agency LFA with her first ever client still on her books, but as time went on wanted a different solution for smaller businesses with smaller budgets. Rosie knew her knowledge and wisdom could help small business owners by understanding and using her skills and tools to get as she did when she first started and did their own PR and so her second business Pa subscription based model PR Dispatch was born. If you want to know how to do your own PR but don’t know here to start, how to approach the press, fear rejection or what you need to offer the Press to make sure you get featured then PR Dispatch is for you. Plus you have the benefit of the most incredible like minded business owners championing each other.
TAKEAWAYS
The press Release is DEAD!
How to attract more PR?
Be in their inbox
Engage on social media with Press
Read Publications - See who is writing the article and connect with them on social media.
Essential Tip:
Invest in good imagery for your brand.